- Exclusive interview. RefToken -a distributed, trustless affiliate marketing platform BASE.INFO team has interviewed Alexander Anter the CTO at RefToken project. Oct 6, 2018
Some of the worlds greatest minds are building the apps of the future based on blockchains, RefToken is here to connect those developers, with the brands and marketers that can make their projects go mainstream. As the Ethereum DAP ecosystem expands downstream towards B2C oriented applications, a key bottleneck will emerge where companies looking to scale rapidly will need to acquire end users at a rate that is greater than the adoption of blockchain tech.
Smart contracts will establish trustless relationships between brands and affiliates, with all revenue & conversion data secured on a blockchain, allowing instant payments for completed transactions. Tokens will be bought by merchants and held in escrow by RefToken in order to ensure adequate funds to pay affiliates for their services. On each conversion the predetermined amount of tokens will instantly be paid into the affiliate's wallet.
Industry estimates put the first blockchain unicorn about 2-3 years out, assuming the same pattern of rapid expansion and disruption that the sharing economy underwent manifests itself in the blockchain space, this will be followed by a rapid number of successful applications of the concept. The cost, efficiency, transparency and technological advantages of blockchain based apps have already cemented them as the future of tech, the only hurdle to left to overcome is bringing these apps to the mainstream.