BASE.INFO team has interviewed Alexander Anter the CTO at RefToken project. We have asked the most topical questions to get acquainted with the project and to learn the future plans of the RefToken team.
Please welcome, Alexander Anter.
Please describe your company/project in 2 sentences.
Decentralized affiliate platform with focus on providing marketing solutions to ICOs, STOs and dApps.
Why did you decide that blockchain should be the basis of your project?
Blockchain is a perfect technology to track affiliate conversions and payments in a open immutable manner, something that is needed in the affiliate industry where fraud is common practice by both Affiliates and Merchants.
Why did you launch the ICO? Was it the only option to collect the funds?
Our platform have a token-model in its functionality. By launching an ICO we were able to get early adopters of the platform and reach out to our target user-base.
Briefly describe your team. Why these people became the engine of your project?
We have a very strong team of developers and marketing experts. Four of the team-members worked tightly together previously in the online gaming industry and are experts on affiliate marketing, holding the positions of: Full stack Developer, Marketing Manager, Affiliate Manager and Product Specialist in the world's largest gaming company. There is also a big group of excellent Swedish developers that's part of the team.
The RefToken Blockchain architect and advisor Johann Barbie is leading research on Plasma and received grant from the Ethereum foundation. Per Wolf is a very valuable advisor with a extensive experience in the affiliate marketing with focus on online gaming. Together we have an extremely competent team to develop our platform.
What are the main centerpiece and the highlight of your project? What will attract the investors' attention?
We have a real use-case which only blockchain can solve.
What are your thoughts about ICO marketing? Can it be really effective due to all the restrictions and other phenomenas?
It is so competitive that is hard to find any channel that returns a positive. That's exactly how RefToken can solve the issue by creating an decentralized affiliate platform.
Why is your project better than your competitors?
Our team is extremely strong with a lot of blockchain development knowledge which is rare to find. We already have developed the affiliate-tracking and a sale platform that is ready for production. Beta for the RefToken platform will come by the end of the year.
What are the major ways of monetization for your project?
Merchants needs to put in their marketing budget for a specific in Escrow, in REF-tokens. A small % of what gets paid out to affiliates on successful conversion will be paid as a fee to maintain the platform.
Which markets are the most attractive for you right now? Do you take in consideration the USA and other countries with the legal restrictions for the crypto crowdfundings?
We did not accept USA during our ICO last year, however, we are completely compliant and have a legal representation. We have successfully been listed on exchanges that accepts Americans.
Describe your project in 3 years? Will it change something in the world?
I see a lot of dApps using RefToken as an easy way to keep selling the token at market price with multiple payment options and built-in affiliate solution that are part of a huge decentralized affiliate network.
RefToken will fix the ecosystem by connecting merchants directly with content creators, allowing them to promote applications that they believe in and provide real value to their readers. RefToken will supercharge the efficiency of blockchain marketing by leveraging smart contracts to execute and enforce payments between content creators and brands, whilst brands will be protected from ad fraud by only paying for transactions that are verified on the blockchain.