Fysical is the world's first decentralized and largest crypto-powered data protocol, giving you the next generation of big data: how humans move through the physical world. The last data frontier focused on data from the digital world: who you're connected to, what you search, view, and buy online. The next frontier is offline, and starts with Fysical.
Fysical is the infrastructure for the transparent and compliant exchange of location data; foot traffic sensor readings, store visit information, commute routes. Data suppliers can share and monetize their location data, maintaining transparency, ownership, and control. Data buyers can access and validate data and its source. Fysical directly contrasts with today's closed systems, data brokers, and black boxes, and replaces them with a transparent peer-to-peer blockchain protocol.
Marketplaces are built on top of Fysical to provide businesses, machines, and individuals with an easier way to search for and buy data. Marketplaces can curate valuable datasets and keep track of data supplier and data buyer reputations. A predictive model forecasts the health of the economy based on consumer travel, shopping activity, and restaurant visits provided by Fysical.