Consider the earliest example of a “killer app”: the VisiCalc spreadsheet software catapulted Apple II personal computers to unprecedented levels of adoption in the early 80s, simply because for ten months, the best spreadsheet software on the market was only available for the Apple II.
Likewise, Microsoft invested heavily in promoting Internet Explorer as a user-friendly application with mass appeal because they understood that even without making IE the best browser on the market, including it as a built-in perk with Windows would facilitate adoption of both their application and their OS, driving software developers to follow suit in a snowballing effect which helped to make market dominance all but inevitable.
We are confident that providing the first low cost, easy-to-use decentralized hosting infrastructure, which saves users money over traditional file storage methods and protects their content from external censorship, will act as a massive stimulus for the mainstream adoption of Shift. Shift’s first official dApp, called Phantom, is a user interface for file management over the IPFS network on Shift’s cluster. Data can be pinned — based on a tokenomic services model — to be permanently stored on the cluster. Phantom also contains a wizard that enables decentralized web hosting and supports the management of real top level domains.