To empower people and end counterfeiting on E-commerce, we will involve everyone on the internet and combine the strength of blockchain and AI to create trust in online shopping. With simplyBrand's established AI and machine learning technology, our platform will effectively acquire new data and verify counterfeit product information, resulting in a more efficient way to fight counterfeits online. Leveraging the immutable and distributed features of blockchain technology, simplyBrand will publish the blacklist on the blockchain and effectively reduce the actions of counterfeit retailers by increasing their cost of business and creating new barriers to their continued operations.
Brands will use the simplyBrand platform to request brand-protection services. Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job. The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product. The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.