- Exclusive interview. UR Protocol - a protocol for retailers to reward shoppers for all types of shopping behaviors BASE.INFO team has interviewed Yves Benchimol the CEO & Co-founder of Universal Reward Protocol project. Jul 31, 2018
The shopper is rewarded with URP tokens for sharing his data with retailers. He can share the fact that he visited a point of sale, his geolocation indoor, his purchases, etc. Retailers can retrieve their URP tokens by making exclusive and personalized offers based on the data the shopper decided to share with themUniversal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while enjoying personalized offers made by retailers.Each reward operation will be handled by a Reward Smart Contract. Retailers can create new reward campaigns by filling the Reward Smart Contract form.
A digital wallet that allows shoppers to query the loyalty network for rewards and redemption contracts at any time, check the balance of their wallet in URP tokens and edit their privacy settings. URP tokens can be exchanged for goods and services, coupons, and improved shopper experience with all retailers in the network. These redemption offers are tailored to match each shopper’s needs and desires using the data they chose to share with the network.Our goal is to make it as easy as possible for other rewarding dApps to implement the protocol, which will increase the range of incentivizable behaviors, and thus the value brought to both shoppers and retailers. Eventually, the governance of the protocol should become entirely decentralized.
The objective of the URP team is to launch the protocol with at least one fully functional rewarding
dApp bringing enough value to drive the early adoption of the ecosystem by retailers and shoppers.
The Occi in-store behavior intelligence layer, which is the result of three years of research and development
in cooperation with major retailers, and is already live in over 100,000 square meters of
retail space in stores operated by some of the world’s largest retailers, will be this first URP-compliant
dApp, focusing on in-store behavior. The URP token is the incentive retailers use to encourage desired behaviors in their shoppers. It is
redeemable across all retailers in the network, which makes it a universal reward, and brings direct
value to shoppers already saturated with retailer-specific captive rewards.