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Exclusive interview. Advertiza - a digital advertising app that benefit everyone in the advertising value chain

Exclusive interview. Advertiza - a digital advertising app that benefit everyone in the advertising value chain
Sep 28, 2018 by Rico Wise

BASE.INFO team has interviewed Jabu Masombuka the Founder of Advertiza project. We have asked the most topical questions to get acquainted with the project and to learn the future plans of the Advertiza team.

Please welcome, Jabu Masombuka.

Please describe your company/project in 2 sentences.

Advertiza Holdings (Pty) Ltd provides a digital advertising app with the same name "Advertiza". The app gives cash rewards to consumers who shop from the businesses listed on the app and users who refer potential advertisers to the app are also rewarded. The app provides financial benefits to everyone (Advertiser, Consumer, and Publisher) in the advertising value chain using the app.

Why did you decide that blockchain should be the basis of your project?

The is high growth expected in the digital advertising space. Blockchain offers an unprecedented opportunity for advertising market to grow even further. Tizacoin is a utility token which enable advertisers to purchase advertising space using the token. This provides an easy and flexible transaction flow mostly for advertisers outside the South African Borders.

Why did you launch the ICO? Was it the only option to collect the funds?

ICO was the most lucrative manner to raise funds and a transparent mechanism for investors to keep track on their investment.

Briefly describe your team. Why these people became the engine of your project?

The team consist of members who played a vital role in successfully setting up digital and crypto paraphernalia.

The founder Jabu Masombuka, who holds a BSc in Computer Science and MSc in Strategic Quality Management, is a multi-skilled business innovator with extensive leadership and software quality management and development experience.

Jabu has innovated three life changing IT system which will soon be launched to market (eTravelBuddy, Que Evader Trolley, and Advertiza). Very capable with a proven ability to ensure the smooth running of ICT projects and providing IT services that will improve the efficiency and performance of any company. Jabu boasts extensive experience and practical knowledge of complex software development and support.

What are the main centerpiece and the highlight of your project? What will attract the investors' attention?

The idea to pay back consumers when shopping from businesses using the app will attract more advertisers to advertise on the app. This will increase the demand for the Tizacoin as advertisers require the coin to purchase advertising space.

What are your thoughts about ICO marketing? Can it be really effective due to all the restrictions and other phenomenas?

ICO marketing is the most important aspect of ICO crowdfunding. There has been a lot of scam in the ICO funding space, therefore, it is important to market in a manner that will best position the ICO and make the intentions clear to the investor.

Why is your project better than your competitors?

This ICO is different to others in that the money raised through this crowdfunding is not to start the development of the app, but to assist the company market the app and help with other operational running of the company. Investment for app development came from the founder himself. Advertiza app is almost ready for production. Investors are not investing only in the idea, but to a solution that is almost ready.

What are the major ways of monetization for your project?

Purchase of a Digital Advertising Space.

Which markets are the most attractive for you right now? Do you take in consideration the USA and other countries with the legal restrictions for the crypto crowdfundings?

Small and medium business enterprises. The app provides an affordable means through which advertisers publishes adverts. Yes, we respect the laws for any country and we will not raise funds from countries where there is restrictions.

Describe your project in 3 years? Will it change something in the world?

The project intends to introduce new entrants who have been deprived advertising opportunities due to the expensive investment required for advertising. Most importantly, the app intends to bring customers to businesses which advertise using the app through the cash reward program.

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Founder & Chief Executive Officer at Advertiza Holdings
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