LIFElabs, which is a philanthropic digital currency firm, has inked a sponsorship agreement with the golf tournament known as the Sky Sports British Masters, which is about to start next week. The collaboration would make LIFElabs the first-ever crypto-related company to support a popular golf tournament together with dominant, high-profile companies, such as TaylorMade, Ladbrokes, and Adidas.
According to LIFElabs, the project is going to use a network, covered on a worldwide scale, which is the British Masters, in order to promote the utilization of the dedicated LIFEtokens, which have undergone institutionalization. The company has organized a hole-in-one contest, wherein the first player to make an ace on the 222-yeard hole is set to become the bonus prize winner, which equates to 12,000 GBP. The prize funds will undergo conversion from LIFEtokens into the British pound and will subsequently be matched with a contribution from LIFElabs, aimed to help the Cancer Research UK Kids & Teens and The European Tour Foundation.
The collaboration also awaits to bring to the community’s attention the fact that digital currencies and sports tend to establish more and more partnerships. Previously in 2018, Liverpool, a prominent soccer club, has become a winner of an official forex partner in TigerWit, a mobile cryptotrading application based on blockchain technologies. Plenty of popular football clubs have introduced their dedicated digital currencies in order to expand their crowdfunding opportunities, as well as to distribute rewards amongst the soccer admirers.